In: Root » Internet » Internet marketing and advertising
AdMob (now owned by Google) offers pay-per-click (CPC) advertising on thousands of mobile websites and iPhone/iPad apps for iPhone/iPad developers. You decide how much to pay per click through their auction-based pricing system. The minimum amount to start an ad campaign is $50. AdMob allows you to target your ads to iPhone/iPad and iPod touch users only, so that you pay for clicks from users who can download your application. Your ads will appear on mobile websites and inside other iPhone/iPad apps. You can also target your ads to specific geographical locations. However, as mentioned earlier be careful and do a small test. Just because someone has an iPhone or iPad does not mean they are interested in your type of application. AdMob’s free Download Tracking tool tells you how many downloads of your application were driven by each of your ads, helping you to optimize your ad spending. You can also choose to serve AdMob ads inside your application. You can use AdMob’s Download Exchange a free way to drive downloads of your application. When you show ads for other apps inside your application, free ads for your application are shown inside other apps. If you have more than one application you can use AdMob House Ads to show ads for your application inside your other apps another free way to cross-promote your apps. AdMob provides free, real-time reporting to help you monitor your campaigns, optimize performance, and manage costs. MobclixMobclix is another ad platform that provides analytics and monetization through advertising and distribution for application developers. The company also provides a mobile ad exchange as well. Application developers can use the Mobclix platform to choose from 20 ad networks including Google AdSense for iPhone, Yahoo Mobile Pulishers, and many others. Application developers sign up with their ad inventory and ad networks bid for the spots on their apps. Quattro WirelessQuattro Wireless (recently acquired by Apple) is another leading global mobile advertising company which allows advertisers and publishers to reach their target audiences across mobile web, application, and video platforms. Their platform allows dynamic targeting technology to optimize every ad impression.
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