Facebook, Twitter, IM and RSS. Email has survived had so many would-be assassins that you'd think it was part vampire. In fact, email has flourished to the point where email lists are a cheap, sustainable way of earning a very profitable ongoing commission from people who will continue to respect you. So, how do you develop an email newsletter list? You do it by following a few simple steps. Step 1) Put Together The Mechanics All successful email lists are made of two things: The squeeze page, where you get email addresses and consent and the email software that manages the list and sends out the emails. Designing squeeze pages is usually not hard and requires little coding knowledge. In fact, more thought should go into the message than the code because a good squeeze page can double the number on your email list while a bad squeeze page can drive people away. There is a lot of email software out there to help you manage your list easily and some service providers include aWeber, Constant Contact and MailChimp. Step 2) Deciding On The Strategy The next step is deciding how to create a central concept so good that complete strangers will trust you enough to give you their email addresses and allow you to constantly update them on topics. In most cases, the emails center around a particular topic, and they generally offer information of interest in addition to advertisements. It could be anything from tips for mechanics to camera tips to suggestions for eBay resellers but essentially it should be something that is not only interesting to the person that is signing up but related to the items you are marketing so they will buy your merchants' items once they do sign up. Step 3) Executing The Strategy Once you have decided on a topic/concept it is now down to you to work the squeeze and subsequent emails into sales writing so good that the prospect can't help but buy. Squeeze Pages Make the page attractive, clean and enticing as this will be the thing that convinces people to join your email list. Emails Spend the most time on the title each time as it's this that determines whether people will open it or not. Shorter titles tend to work better than longer ones and power words/linkbait titles also tend to work well. Five Final Suggestions 1) DON'T spam 2) Test your messages. 3) Give your readers real value. 4) Research, research, research 5) Multiply your efforts There you have it, with just a little work and a little research and a little work you can be making good ongoing profits with an affiliates program.
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