In: Root » Internet » Internet marketing and advertising
Email marketing is the most common form of direct marketing, but unlike other forms of direct marketing, it does have wide acceptance. However, what is the future of this marketing technique? Well, it needs to be flexible enough to meet the need of marketers. Here are some power features that service providers should offer. 1. Social networks: Undoubtedly, a great combination, I strongly believe emails should have social networks sharing tool embedded, so that people can share the email with others. This feature acts as a great weapon to spread the information contained in email. After all, we cannot ignore the power of social networks from marketing perspective in today's world. 2. Google Analytics: It is important to measure the ROI, and this feature is necessary for that. Senders should know who visit their sites by clicking a link from the email, and when Google Analytics is integrated with email, it becomes easier to track that. 3. Ease of use: Email marketing services should be simple to enough so that even non-technical users can learn how to use the system very quickly. In this age, no one likes to spend lots of time reading the how-to guides before using a system. 4. Target: Target your audience and win! List segmentation is a great feature to achieve that and hence considered as a must-have feature. The most important outcome of good segmentation is lower opt-outs. Location based email marketing campaign is a good example of common use of segmentation. 5. Geo-location based reporting: Reporting is an essential component of every service, and it should deliver what is expected by users. In case of marketing, it is required to know the locations of customers. Therefore, opens, clicks must be tracked using Geo-location based reporting tool. This is required so that senders can make localization-based decisions with ease. Therefore, next time you try a service, look for these features, but remember the success of email marketing campaigns depend a lot on you. People still open emails by looking at the subject lines and only relevant content can make your recipients read your email. So provide high importance to email subject line and the content. Suman Das
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