Email Marketing Campaign Example

written by: Rob Frechette; article published: year 2010, month 05;

In: Root » Internet » Internet marketing and advertising

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This really isn’t difficult to do, so don’t let the details that I am going to provide you here make it confusing. An example of an email campaign would go something like this:

1. Email Campaign: Mother’s Day Jewelry Special – Great Discounts! This email would be sent 2-3 weeks before Mother’s Day and again about 10 days before Mother’s Day with some additional purchasing incentives. The email would contain my general email template, with web links to the store categories and other important places, as well as the Mother’s Day Ad

2. Change the home page to reflect Mother’s Day

3. Social Marketing. I would do 3-5 of the items below during the week:
- 3rd Party Insights Blog Post
- 3rd Party How To Article Blog Post
- Customer Comments
- Customer FAQs
- Replies to customer comments
- Personal Blog post
- Video Montague Visit onetruemedia.com for some super cheap and easy video tools
-3rd Party Video
- Personal Video
- Twitter Building
- Tweets
- Flickr photos
- Poll Visit www.99polls.com for free polls

4. Send an email to all Affiliates telling them about the Mother’s Day Special.

5. Edit my email order confirmations to reflect Mother’s Day. To include:
- Order confirmation
- Shipping Soon
- Package Information

6. Post Mother’s Day Ads to:
- CraigsList Post
- YouTube
- eBay Ad

7. Post Mother’s Day Coupons to the following coupon sites
- Tjoos.com coupon post
- MyCoupons.com coupon post

8. Include an offer for free merchandise with orders over a certain value such as:
- Pens
- T-Shirts
- Mugs

9. Paper Marketing.
- Newsletter w/ each order (paper) change on the 1st of each month
- Coupons with each order (paper, valid for 3 mos.) change on the 1st of each month
- Professional Postcard (change each mo.) www.nextdayflyers.com

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