This really isn’t difficult to do, so don’t let the details that I am going to provide you here make it confusing. An example of an email campaign would go something like this: 1. Email Campaign: Mother’s Day Jewelry Special – Great Discounts! This email would be sent 2-3 weeks before Mother’s Day and again about 10 days before Mother’s Day with some additional purchasing incentives. The email would contain my general email template, with web links to the store categories and other important places, as well as the Mother’s Day Ad 2. Change the home page to reflect Mother’s Day 3. Social Marketing. I would do 3-5 of the items below during the week: 4. Send an email to all Affiliates telling them about the Mother’s Day Special. 5. Edit my email order confirmations to reflect Mother’s Day. To include: 6. Post Mother’s Day Ads to: 7. Post Mother’s Day Coupons to the following coupon sites 8. Include an offer for free merchandise with orders over a certain value such as: 9. Paper Marketing.
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