7 Ways You Can Differentiate Your Business From Your Competitors

written by: Lona Matheson; article published: year 2006, month 08;

In: Root » Internet » Internet marketing and advertising

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Imagine you are about to buy a new car. You don’t want to buy a car that everyone else and their dog has do you? No. You want to be a little different. You don’t exactly want to stand out, as such, but you certainly don’t want to go along with all the other sheep. You want something almost unique. Yes, unique would be good.

Extend this a little further and it’s easy to see why it is essential that your company is seen as unique in some way by your customers and potential customers.

If your business looks like all the others why should they bother doing business with you? They shouldn’t – unless you’re ridiculously cheaper than everyone else your potential customers will use a business that appears to be a little different and sets themselves apart from the competition. This is the position you need your business to be in and what you need to convey on your website.

Way No. 1 You can differentiate by providing your product / service in a way that no other company does (in person / with free gifts / by helicopter!)
Way No. 2 You can differentiate in the quality of products / suppliers you use
Way No. 3 You can differentiate by offering the fastest delivery times
Way No. 4 You can differentiate by offering the greatest source of materials or products “We offer the widest range of widgets on the planet!”
Way No. 5 You can differentiate by being the most environmentally-friendly company in the marketplace
Way No. 6 You can differentiate by being the company offering the most extensive guarantee
Way No. 7 You can differentiate by having the longest experience in your industry or by being the most innovative, the least resistant to change etc. etc.!

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