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Over the years, people have come to know me for my unique ability to develop low-cost and no cost strategies to market and promote professional product or service. The strategies that have made incredible returns.

Some of my successes are:

-Before my last book was published before I sold over $ 8000 in the books
-More than 250 people are recognized in a recent seminar at less than 2 weeks and the cost is to promote under-$ 25
-One company used my strategies for a career exhibition and made over $ 180000 in consulting fees
-A He has sold more than $ 23000 in the sale of products back of the room, a two-hour seminar with the strategies outlined in my program

I do not share this to impress anyone, not understanding you using the right strategies for your market, you can produce incredible results.

People have come to know me as someone who is a stickler when it comes to putting the systems in place. My marketing success is the direct result of my systems implemented.

With a little foresight, planning and commitment, we can achieve your professional market in a very efficient way. Here are seven proven strategies so as to increase the visibility and sales leads.

1. Cards
Business cards are often one of the most underutilized in the marketing.
Use the front and back of your card business to benefit fully from the experience. Depending on the market, you can have very valuable information on the back of sports such as a calendar, emergency numbers, or special dates people want to remember.

Keep some in your wallet, your car, on your desk, and some at home. Make sure you carry them with you and be prepared to put them in the right opportunity arises.

Creative distribute your card. When you eat out you can leave one with the cap.
If you borrow a library book, use a trademark as a book. The remit sales clerk at the store who may know other people who could use your product or service.

When someone gives you their business card, be sure to enter their information in your database. They send a message or e-mail within 48 hours of meeting them to keep your name fresh in their minds.

2. Send a photo
A good way to keep your name fresh in the minds of the customer is to send them a picture of when they bought a product or service from you.

Put a photo of a buyer to purchase vehicles in a beautiful calendar. Probably, the proud owner of the vehicle used to display the timetable for the next 365 days.

For specialty gift shops, when a customer makes a purchase substantial, have a photo taken with the owner of the store. Framing the photo and send it to the client.
The chances are very good, the picture will be displayed pride for the family and friends to see.

A dentist who specializes in smile makeovers can easily arrange to have a professional makeup artist and photographer capturing patient beautiful new smile. Undoubtedly, the patient will be pleased to show others their new look.

3. Associations
Associations particular to your market are an important resource for marketing. There are associations specific to virtually any industry, the type of employment or work. A quick Web searhc will probably show you how much is available.

Major opportunity for many organizations is networking. In addition, to make presentations. With presentations from publications.
Often, when you make a presentation, you will get a notice in the newsletter of the association, Ezine and / or on their website.

In many cases, when an organization has a newsletter or Ezine, they welcome the presenter writing a press release for them. It saves time and ensures you often have a better chance of making the information published.

They can also welcome you for writing an article publication or website.
This lends itself well to the prior presentation of visibility. In addition, positioning you as an expert and increase credibility.

Most organizations have the following options that can help you gain visibility and do some very effective marketing:

-Newsletters
-Internet registrations
-Links to the site
-Discounted advertising rates
-Networking opportunities
-Business referral services
-Recognition of special events
-Education Seminars
-Business and directories in

In many cases, you must be a member of the association to take advantage of the many marketing opportunities. In other cases, membership is not required.

4. Committee participation
Committee participation is a great way to give back to the association or the community while building visibility for you and your business. In some cases, you may even want to participate in a committee where you have little experience or knowledge. You will have the opportunity to meet you and stretch and network with people you might not have otherwise had the opportunity to meet.

5. Contests and drawings
Competitions are a favorite for many businnesses such as restaurants or those with high foot traffic. The competitions are a great way to build your database quickly.
You are generating very hot when you are led to a contest with people who have already visited your place of business. The key is to bring back the end of the market. Too many businnesses organize competitions, get a lot of names and do nothing with them. In this case, it's a waste of time to hold a contest.
You can advertise a competition to win new trampling of your place of business.
Exhibition booths are an excellent place to hold a contest. Before the show marketing will help generate traffic to your booth. Invite people to stop by the booth # _____ (whatever your stand is) to go to win. Creative contests can also generate free publicity.

6. Promoting cross
Joining other companies that have products or services that complement yours and promote each other. Suppose that you have a professional massage. You could partner with a candle company to sell their candles massage to customers. They can give coupons for your professional massage. Or the candle business can be a partner with a gift basket business. Promoting Cross is only limited by your imagination.

This can significantly reduce the cost of business, promotional and allow each professional to use promotional techniques that might be too expensive to implement alone.

7. Bonus
Secure special offers from various businnesses who want to share the same market as you. When a customer buys a minimum amount they receive a premium package with the various bids from other suppliers. It is a win-win all around. Other suppliers gain visibility, we need something more to offer clients and customers get incredible value for their purchase.

Be aware of the person you cross-promote and joint venture with. You want someone who will be equally committed to a campaign.

About the author
Kathleen Gage is a professional consultant specializing in marketing and promotions for small and home businnesses. She is a lecturer and the author of -101 ways to get your foot in the door and-101 No Cost and Low Cost Tips market and promote a product, service or company. To get a free report, Learn How One Salt Lake City consultant has made more than $ 100000 in One Idea, visit streetsmartsmarketing.com