Why Small Companies Should be Online

by Tracy Theron.
Share
|
Homepage | Submit your article | Contact | TOS
More articles on internet marketing and advertising  

You are here: Categories » Internet » Internet marketing and advertising

It is hard to imagine that in today's online environment that there are companies out there that still don't believe that they require a company website - and if by chance they do have a website the website is so outdated and with website design techniques from 8 years ago.

We have just completed a cold calling campaign here in South Africa, calling customer's who do not have websites and offering them a special to get their business online. The most shocking revelation was the amount of companies who as soon as you mentioned website design stated "Sorry we do not require a website - we do not see the need to have one", though my best one was "That's ok I just send my customers to my suppliers website". What are we missing here? Are small companies in South Africa behind times or is this a global trend?

Well this did get me thinking, why does a company need an online presence, and the answer was so simple - free advertising. How many people today have a yellow pages sitting at home, or a business directory? I know that it is a hassle to get one. You don't automatically get one in the post (well not here in South Africa) and there is not one when you move into a new house or area. You have to get in your car drive down to the local post office or Telkom office and ask for one. Why bother - it is easier to go online and do a search for whatever service or product you are looking for. The really frightening thing is that small business seem to be behind the times - South Africa internet users are increasing exponentially very year.

How many business opportunities are these companies missing out on, just because they are not online. It makes one wonder why are these companies are spending thousands on advertising, but missing out on such a cost effective way of getting their business out there. It would seem to be that many smaller companies do not realise that they have an opportunity to increase their exposure just by being online.

Top 5 reasons why companies need a website.

1. Free Advertising

2. Publicity

3. Ability to compete with larger companies

4. Exposure to International Markets

5. Provide 24 hours a day, 7 days a week accessibility

I could go on - but by looking at just these 5 reasons - how can any small business not see the benefit of investing in a small website for their company.

Author:

Tracy Theron

Website Designer - Small Business Owner www.websitedesignsa.co.za

Share
Leave a comment or ask a question
Total comments: 0

Internet marketing and advertising Disclaimer

  • The e-articles directory is not responsible for any and all copyright infringements by writers and authors. If you suspect the information contained by this page for any copyright infringements, please contact us to investigate the issue
What are Google Reader and RSS Feeds - RSS is a way of delivering information to your PC without you having to go out and visit a website to get that information. It is a special format used by websites and blogs to, in essence, bro (more...)
When to Launch Your Press Release - There are certain times and days of the week that seem to work best for launching press releases. Monday, Tuesday, and Wednesday are good days to launch a press release for your app. (more...)
Publishing and Distributing Your Press Release - There are a number of online outlets for publishing and distributing your press release. Two of the more popular sites for iPhone apps are PRMac and PRWeb. Both sites offer excellent service (more...)
Article Marketing Tips and Techniques - Article Marketing is a fairly new tool used for advertising. Individuals and businesses write short articles related to their business/topic. The articles are made for redistribution and publicatio (more...)
Identifying Purchase Perceptions that Affect Consumers` Internet Buying - Perceptions believed to influence consumers’ purchase decisions are extensively researched and documented in the context of traditional consumer behavior literature. Jarvenpaa and Todd (1996-97) (more...)
What Web Content Management Cannot Achieve - Content management is a great way of improving efficiencies by shifting as much mundane processing work as possible to the dumb computer, which will work all night like a slave for no money. Unfo (more...)
Why Is Content Management Needed - It would be surprising if anyone involved in maintaining and evolving a successful commercial Web site did not recognize some of the following basic trends: The amount of inform (more...)
How to Increase The Number of Back Links to Your Website - Proper website promotion results in increased page ranking, greater website traffic and better search engine placement of your website listing. One of the most significant factors to a succes (more...)
What should I do to get more traffic to my website ~ Traffic from search engines - 80% of the traffic you generate for your sales pages will come from the search engines. But here lies a problem. Search engine optimization (or SEO) relies on the selection of the right ke (more...)
What should I do to get more traffic to my website ~ Traffic from articles - There is no denying the marvelous potency of article marketing. It is a relatively easy strategy that is loaded with a lot of advantages for your online business. Article marketing involve (more...)
 
free content
    Copyright © 2006 - 2012 e-articles.info.
The texts, articles and tutorials in the directory are property of their respective owners and authors.