Using Social Media Marketing for Website Traffic

In order to promote your business and get more website traffic, use social media marketing. Social media marketing for website traffic could be both advantageous and profitable. Start a buzz on social media websites by writing about what people care about, and share your ideas with like-minded individuals. Some of the most popular social media websites include Facebook, Twitter, Digg, Stumbleupon, Linkedin and Myspace.

When you write about something that interests people, you have a better chance of receiving more website traffic. Spread any news, links and current events on social media networks such as Twitter and Facebook to incorporate other small business website owners into a web of followers.

My general rule for posting on social media websites is to avoid too much self promotion in order to offer a great deal to others without seeming like spam. Keep your self promoting links down to around 2 instances out of 10 so you won't seem like you are only there to generate business for yourself, but to meet new people.

When networking in social media, a few common rules of etiquette should be followed. Speak to your social peers without flowery language in a matter-of-fact verbage. When posting about interesting links, use catchy titles that draw the reader in. Make your post titles answer the question, "Why should I read this and can I get something useful out of it?"

Another important rule to follow is that you shouldn't build yourself up so much that you tear down your competition. Never criticize others in the same line of business as you. Act professionally and try to keep your posts as business related as possible. Write simple enough so that anyone would understand, but involved enough so others know you are qualified in your business niche.

Share interesting links you find that have to do with the business you are in. When you write in Twitter and even Facebook, Google is indexing your post in the search engine index. Use this to your advantage to post on the subject that is most suitable for your business to let search engines understand you are rather involved in your occupation.

Try to keep it friendly and social, but don't post about your trivial day-to-day events. Don't mention the bananas in your cereal, or where you are at every moment of the day. These types of practices could dilute your social networking content.

Using social media marketing to promote your small business website is a natural method to build your online presence. I always felt, why should business owners pay for links to their website when you can be promote yourself for free with little effort. Just as pay per click may work for some business owners, but unless you are getting huge amounts of traffic, the payoff is usually nominal.

If your business has a website, blog and online e-commerce, then social media marketing could be a good choice when you don't want to spend money to get customers. Having an online presence is only beneficial if your business is getting regular visitors and traffic. Promoting your website and blog on social media platforms only takes time instead of money, and the idea of driving traffic to your website is to answer a question for your website visitor: "What can this company do for me?"

Your website needs to aid your potential customers understand how your products and services can make their lives easier. Lay out the benefits of your company to draw in your traffic and make them interested in your business niche.

Twitter and Facebook have lately been cornering the market on social media networking. Being the most popular social media websites, the number of Twitter and Facebook users are well into the millions. Facebook has around 320 million users to date, and Twitter has a reported number somewhere between 6 to 14 million accounts.

Take advantage of social media marketing for bringing more traffic and potential customers to your small business website. Incorporate social networking into your online presence, and use social media marketing to promote yourself and drive traffic to your website today.


Summary: Social medial marketing is a great way to promote your business online for free. By building up a large following and posting about your business niche, you could draw more traffic to your small business website and expose yourself to more potential customers.

About the Author:

Roger Degerstrom does freelance custom website design to the latest standards, and offers search engine optimization for small business owners as the "Next Generation in Custom Website Design".