The 4 Essentials Steps To Make Money From My Website

You already know what these four things are but the main issue is that they are all mixed in with a plethora of other issues and concepts. What I’ve done by drawing attention to these four key elements is to help you focus your mind on the most important attributes your website must have if it is going to work and make money for you. The 4 attributes are:
1 Integrated With Your Business
2 Visual Design
3 Technical Construction
4 Magnetic (high profile online attracting the right visitors)

Now I’ll just briefly outline what I mean by each attribute so you can start to build a picture of each one.
Integrated With Your Business
Your website needs to be aligned with your over all business message and ethos. Ideally your website should be integrated with other systems in your business so that information from prospects that visit or enquire via your website is captured into a database or similar. Your website needs to quickly convey the essence of your business and communicate the unique selling proposition and benefits to the customer of doing business with you.
You have a business and you have a website. To score highly on Business Integration you need to be in a situation where there is no divide or joining line between your business and your website – each one is dependent on the other and both reflect the core message of what it is you provide to the market.

Visual Design
Your website needs to have a professional visual appearance and reflect your corporate identity and other corporate literature. Although it is true that ‘content is king’ - the visual design of your website also has a great impact on visitors’ overall experience and impression of your site.
The adage “First impressions count” really does hold true – you can convert a lot of visitors into customers by having great content on your website but if your site looks like a million dollars then your job will be a lot easier!
Later on when you read about this topic in detail I’ll show you easy things you can do to improve the visual appearance of your website without putting a massive hole in your wallet!

Technical Construction
Your website needs to be quick to download, search engine friendly, accessible to users and error-free. Remember one of the two best-kept secrets of the Internet – information? Your site needs to be built in such a way that information flows from its every pore and doesn’t come with a prerequisite that visitors need to bring chisels and shovels with them to get at the stuff they’re so desperate to find.

Magnetic (high profile online attracting high volumes of the right visitors)
Your website needs to be attracting high volumes of targeted traffic from many different sources on the web including search engines, directories and links. A magnet does two things – it attracts but it also retains and this is exactly what your website needs to do. It needs to attract lots of visitors and retain as many of them as possible for as long as possible. When we talk about this later you will learn the secrets of search engines and the best ways to achieve a globally high profile for your website.
If your website does not have all four essential attributes it will not work;