Playing in the PPC Minefield

The world of Pay Per Click Advertising can be both dangerous and fun. Doing the right thing can result in a successful advertising campaign, happy and satisfied customers and a great response to whatever you are promoting, be it affiliate or your own online store. On the same field, inexperience and a big wallet can be a dangerous mix, with some first time advertisers loosing hundreds sometimes thousands of dollars before turning a sale, only people who have experienced the loss can really appreciate the words here. So say someone was starting out for the first time, what could increase their chances?

Patience

One major reason why first time advertisers loose so much money the first time through is lack of patience. Trying and get as many clicks through to the site as they can, as quickly as possible. You do not want wasted clicks. A quick way to waste money is to have your first tier keyword on your keyword list; that being what you are selling. The majority of searches done for a first tier keyword are informational based, not sales based. Bidding on “long tai”’ keywords will be much more beneficial to your strategy. Five clicks from “buy this object online” are much more beneficial than 50 clicks from “this object”.

Planned Improvement

While many professional pay per click advertisers continually update and change the wording, layout, style and rhythm of their ads; most first time advertisers do not. Improvement is a natural progression of any field and without planned improvement many small businesses fail, small websites never become large websites and across every field, one theme echoes throughout, the loss of money and time. Hold true to the fact, and it is a fact, that every loss is merely a learning experience of how not to do something. Calibrate your system accordingly and continue. With every ad variation, the results will differ, sometimes positive sometimes negative. A Plan to improve the Advertising campaign is a plan to succeed in pay per click.

Persistence

The systems works. Stick with it until you get it to work the way you want. But think before acting. Losing money comes from advertisers doing something wrong for too long.

Learn from text books and mistakes

Take the advice of hundreds of free informational based websites and implement it immediately. People do not generally write about something their inexperienced at. Keeping in mind, what has worked for someone else might not work for you. It could be some bad advice, alter your campaign accordingly and continue. Mistakes and “failures” are a natural way to learn. Understand what you did wrong and correct it for the next ad variation.

Now this is very straight forward direct advice. The strange thing about advice is that it means different things to different people, and only a small fraction of people take advice that they read or otherwise acquire. Philosophy and action can sometime be worlds apart. Some people need step by step actions to take and hold them by the hand to go through the process and there are many courses online and free informational based websites to help those people.

Playing in pay per click can be fun and enjoyable; a single changed word can lead of more quality leads to your site, and a string of words can cause sales. But just like playing in the minefield, it can be dangerous and without continual development can end in a negative result. The best advice is to learn, find out and use what works and discard what does not.

Tony Schirmer is the owner of http://www.ppc-advertising-service.com/, a resource for advertisers and pay per click marketers. Providing free PPC advertising tactics, strategies, and Ad guidelines to boost conversion rates and click through rates.