Know your visitors

by Ofer Solomonov.
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Many webmasters fail to see why their sales are far below expectations. Any one who tries to run or even runs an online business must understand that a shiny website does not necessary sells. If your website does not generates the sales you expected it to you should consider modifying it.

But first thing first. Before modifying your website I recommend tracking your site visitors behavior. There are excellent tools that can help you do just that. Better yet, using some of those tools is completely free!

I suggest checking out Googles' free webmasters tools. With Googles' tools the task of tracking your visitors behavior becomes easy. Google provides you with very important information about your visitors such as the most clickable areas, the average time you visitors spend viewing your site, which page of your website is the most visited page, top search queries and more.

Tracking your website visitors is not enough. Next thing you should do is modifying your website according to their behavior. Start by implementing small changes to your site and then wait for some time (days or weeks) and track your visitors behavior once again. Return this process over and over again up until you get the desired results (more sales…).

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