Internet Marketing Terms

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Optimizing your site can be done, following dozens of methods. This whitepaper covers the basics of optimizing your site for top search engine rankings. For any further query or clarification/discussion about this whitepaper, please contact SEOguru Technologies, email seogurutech@gmail.com.

  1. SEO – SEO or Search Engine Optimization is a process through which rank of a website is improved in the natural search results of the search engines. [Learn More]
  1. SEM – SEM or search engine marketing is a way of promoting a website through the paid listing services of the search engines.
  1. PPC – PPC or pay per click is a SEO model in which the client company pays the SEO agency on the basis of the hits that is originated for the SEO campaign. [Learn More]
  1. Blog – Web log that is widely known as blog is a user generated content on the internet. The subject of blog can range from personal diaries to music, video, business, in fact anything and everything.
  1. Email Marketing – Email marketing is process of promoting a product or service or an idea by sending direct emails to the target audience.
  1. Google Adwords – Google Adwords is an online advertising program run by Google. In this process certain keywords are targeted for a websites and advertisement campaigns are run for those keywords through Google search results. [Learn More]
  1. Analytics – Google Analytics is an effective tool offered by Google to track the visitor information of a website.
  1. Link Popularity – Link popularity is process in which links from other websites are earned in order to improve the importance of that website on the internet. [Learn More]
  1. Page Rank – Page rank is a value that Google assigns to a web page based on the importance of the page on the internet that is determined by the number of incoming links to that web page and few other factors.
  1. Search Engine Submission – Search Engine submission is a process in which a website is formally submitted to the search engine for enlisting.
  1. Directory Submission – In directory submission a website is enlisted with an online directory.
  1. Press Release Optimization – Press Release is a form of article through which a company announces about its new products, services, and events to the media.
  1. Social Bookmarking – In social bookmarking websites, users create and store bookmarks of their choice. These bookmarks can be viewed by others and that let them know about new services and latest concepts which are making news in the online world. For example del.icio.us, Digg, Furl, My Web, Reddit are some of the most popular social bookmarking websites.
  1. Anonymous user marketing – In anonymous user marketing the user data is analyzed and on the basis of that, the content of the web pages are customized to make them more relevant to that specific user.
  1. Affiliate marketing – Affiliate marketing is an age-old tool to promote online businesses. In this process different websites are made the affiliate who refer user to the site and get share on the revenue.
  1. Hubpages – Hubpages is a website, where registered users can post their content for free. Through this website anyone can promote his or her services and products.
  1. Viral Marketing – Viral marketing is an online marketing technique in which the user is facilitated and encouraged to pass along a marketing message.
  1. Podcasts – Podcast is a digital media file that is distributed over the Internet using syndication feeds for playback on portable media players and personal computers. In the recent time podcasts are created and distributed over the internet for promotional purposes.
  1. Social Networking Websites – Social networking websites are websites where users can log in to create a profile for themselves and then interact with other members. Off late some social networking websites are also being used for online marketing by referring users to a particular site including Orkut, Hi5, MySpace etc.
  1. RSS Feed – RSS that stands for 'Really Simple Syndication' is a family of web feed formats used to publish frequently updated content such as blogs, news, podcasts.

To read more articles click on http://www.searchengine-optimization-guru.com/seo-whitepapers.html

Author BIO – With over 100 clients, SEOguru Technologies, a SEO, SEM and web development agency, delivers measurable returns of your marketing investment through its various solutions.

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