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Even though most web directories offer free submission services, you may want to try paid listings. Typically, paying a small fee will ensure that your site is reviewed on a high priority basis. This can mean the difference between thousands of customers visiting your site in a matter of days; or having it languish for month with no visitors. Depending on the services provided by the directory, you may also be able to take advantage of other premium features.
How Long Will it Take My Site to Appear?
If you submit your site using free services, it may take several months for your site to be reviewed and accepted. On the other hand, if you pay for placement, your site may be listed in just a few days. In some cases, you may even find that it is possible to pay a larger fee in order to gain placement within 24 hours. Considering the importance of finding customers as quickly as possible, you may well feel that it is worth it to spend a little bit extra.
Gain Attention Of Surfers With a Prominent Listing Location
As you study search engines and web directories, you will soon notice that paid ads are placed at the top of the page. Without a question, potential customers and business partners will be more inclined to click on these links first. Aside from occupying the most visible point on the page, potential customers will immediately recognize that you paid for your listing. Depending on the viewpoint of the viewer, this may help your company look more financially stable. This is especially important to consider if you are looking to cultivate business partners.
Finding the Best Value for Your Money
Depending on the popularity of the web directory, you may wind up paying a very high submission fee. As an example, if you want to get placed in Yahoo's directory, it may cost you as much as $300.00. On the other hand, you may find a less popular portal that will only charge $1.00.
It is important to consider a number of things when trying to determine which directory will give you the best value for your money. As may be expected, the subject matter for your site is a key consideration. If you are selling clothes, travel accommodations, or other commonly purchased items, it may be worth your while to pay for submission to a high traffic web directory.
On the other, if you are selling an item that attracts a limited number of people, you may want to find a smaller directory that is well known to them. As an example, if you are selling factory equipment for a specific industry, it may be to your advantage to locate a web directory dedicated to that trade. Depending on the number of people that are interested in this type of information, you may find that the fees are much lower. At the same time, surfer to customer conversion may be much higher.
If you have a very limited marketing budget, you can still make use of free web directory submission in order to establish backlinks to your website. On the other hand, even if you can afford placement in one small, inexpensive directory, it may ensure that your site will be indexed by the search engines much faster. As may be expected, the combination of submission services that you use will depend on the type of business that you are running, as well as the directories that are available for your use.
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